Video of the Year: All You Need to Know About the 6 Music Videos That Made It
Music stars have been pushing creative boundaries and giving it their all, coming up with the the newest, freshest ideas, flexing their best for their music videos. Just this past year, so many music videos have gotten people talking, whether it’s about symbolic innuendos, pop culture references, or even subtle political remarks.
MTV had just announced the nominees for the 2018 Video Music Awards, and there is already a debate online about who gets the Video of the Year. MTV’s Video Music Awards are like music video Grammy’s, and there is an unspoken prominence about the ‘Video of the Year’ award in particular. Last year, the crowds were ecstatic over Kendrick Lamar’s win with “HUMBLE.” for its culturally relevant portrayal of social issues and black diaspora. In terms of striking conversation, this year sees a very tough, well-balanced group of contenders who are all visionaries who use their music to influence youth culture.
Here’s all you need to know about the 6 music videos that are battling for the music video award of the year.
Finesse (Remix) - Bruno Mars ft. Cardi B
As if the original version of the song wasn’t enough to get anybody off their feet and blow their minds out, the music video (which only featured the remix version) literally took us back to the 90s. From the vibe, the aesthetics, a magical unicorn hybrid between Michael Jackson’s “Jam” and The Fly Girls, all #90skids were brought back to their childhood. The video was directed by Bruno Mars himself and co-directed by Florent Dechard, inspired by the '90s sketch show In Living Color, created by Keenen Ivory Wayans. Simple, yet it popped. Not to mention the fashion and the insane dance moves brought by one of this century’s most incredible entertainers, Bruno Mars himself. You can’t deny that this video was meant to be on this list.
APES**T - The Carters
This video came simultaneously with the drop of the surprise album from the featured couple. The whole world stopped turning when Beyonce and Jay-Z, aka The Carters, dropped their album ‘Everything Is Love’, and this was the video they singled out to release with it. The couple got extremely exclusive permission to film the video inside the actual legendary Paris museum, The Louvre, and managed to keep this masterpiece a secret until its release. The music video featured a stunning display of some of the art history. The couple was respectful enough to be able to beautifully appreciate the art in it, while making it part of the aggressive song. 75 million views in just a month!
This is America - Childish Gambino
Nothing in music this year created the wave of conversation the way Childish Gambino’s "This is America" video did. He collaborated with critically acclaimed Japanese-American filmmaker Hiro Murai to create this masterpiece, a chilling work of art that spoke darkly about the realities of gun violence and black culture in America. Gambino really took it to the next level to portray the sad realities of life in this video, using historical references and symbolism to tell the story.
God’s Plan - Drake
Apart from being this decade’s ultimate club banger and everyone literally knowing the words to the entire song, Drake surprised us by what he did with this video. The video’s original budget was $1 million for production, but Drake took that money and spent it on helping everyday people. “Don’t tell the label…” was the caption on one of the opening frames. Drake took to the ‘streets’ and exchanged hugs and heartwarming messages with people of all walks of life, literally making everybody cry happy tears the entire six minutes.
No Tears Left to Cry - Ariana Grande
Ariana Grande’s been through quite a bit the past year, especially after her trauma from the Manchester bombing incident that took place at one of her concerts in 2017. She returned to music addressing her comeback and what she went through with “No Tears Left to Cry”, the first single she released for her new album ‘Sweetener’. The video sees Ariana Grande living in an upside-down world, representing what her journey over the past year has been like for her. She is fully prepped for her comeback, equipped with a man, her fiancé, Pete Davidson.
Havana - Camila Cabello ft. Young Thug
Camila Cabello has always been about expressing her roots in her music and style, and it is evident in the music she’s making. “Havana” is the single that made her solo career, and the music video is telenovela-styled, complete with Latina vibes all over, including a bit of comedy ("Don't make me use the slipper!"). Dancing, romance, fighting, and even a battle between Camila’s introvert and extrovert. A few cameos from social media stars and friends, Lele Pons, Lejuan James, and actor Noah Centineo. But really, all are eyes are on Camila.
To simply conclude, all the videos nominated for the acclaimed ‘Video Award of the Year’ are all well-deserving and all are on top of their game. But which one will outdo all the others? We’re just going to have to find out on August 20.
Who do you think is going to take it home?